Social media is always changing, but there’s a real advantage to having a presence on several different sites. The individual social media sites also change every few years, and Twitter could be on the cusp of new changes. Things change all the time.
Your social media profiles on different sites can feed into each other, and individual sites each have their unique advantages. Things like creating a YouTube page and posting a few videos is an easy way to boost your search ranking.
What are you doing to boost your ranking?